Life After Life

Rest in Peace.
Grow in Nature
Rest in Peace. Grow in Nature
ROLE
ROLE

User Researcher

UI/UX Designer

User Researcher
UI/UX Designer

SKILLS
SKILLS

User Research

Design & Prototyping

User Research
Design & Prototyping

Timeline
Timeline

Sep 2024 -
Dec 2024

Sep 2024 -
Dec 2024

Team
Team

Kim Au Le
Adeline Li

Quy An Le
Nick Nguyen

PROBLEM STATEMENT
PROBLEM STATEMENT

Planning a funeral is one of life's most emotional moments. Yet, it often feels cold, rushed, and environmentally taxing. We envisioned a more compassionate approach, one that honors both the individual and the planet.

Planning a funeral is one of life's most emotional moments. Yet, it often feels cold, rushed, and environmentally taxing. We envisioned a more compassionate approach, one that honors both the individual and the planet.

OUR MISSION
OUR MISSION

Life After Life is a gentle, approachable end-of-life planning toolkit designed to:

  • Explore sustainable end-of-life options.

  • Facilitate meaningful conversations.

  • Help individuals to have a farewells that that truly reflect who they are, while being kind to the Earth.

Life After Life is a gentle, approachable end-of-life planning toolkit designed to:

  • Explore sustainable end-of-life options.

  • Facilitate meaningful conversations.

  • Help individuals to have a farewells that that truly reflect who they are, while being kind to the Earth.

WHO IT FOR
WHO IT FOR
Self-planner
Self-planner

People planning their own end-of-life arrangement and eco-friendly funeral.

People planning their own end-of-life arrangement and eco-friendly funeral.

Family Collaborator

Families making funeral decisions who want to honor their loved one's values.

Families making funeral decisions who want to honor their loved one's values.

DESIGN CHALLENGES
DESIGN CHALLENGES
How might we provide clear, practical tools while honoring the sensitivity of grief and farewell?
How might we provide clear, practical tools while honoring the sensitivity of grief and farewell?
OUR APPROACH
OUR APPROACH

Before we jumped into design, we knew we had to slow down, and listen. We conducted extensive user research using 3 different research methods: user interviews, surveys, and guided tours.

Death is a deeply personal, emotional, and often avoided topic. So our research wasn’t just about identifying problems, it was about understanding the emotions, cultural nuances, and unspoken tensions that surround end-of-life planning.

WHAT WE HEARD
WHAT WE HEARD

☹︎ 1

“I don’t know where to start.”
“I don’t know where to start.”

People wanted to make end-of-life decisions that reflected their values, but felt lost in logistics, paperwork, and unfamiliar terminology.

☹︎ 2

“I didn’t even know I had options.”
“I didn’t even know I had options.”

Sustainable alternatives like tree burials or human composting were rarely known or accessible.

☹︎ 3

“I want to talk about it, but I don’t want to upset anyone.”
“I want to talk about it, but I don’t want to upset anyone.”

People often avoided discussing death with loved ones, even when they wanted to out of fear of discomfort or cultural taboos.

WHAT THIS TAUGHT US
WHAT THIS TAUGHT US

After listening to people talk about their experiences with loss and funeral planning, one thing became clear:

Most people didn’t know where to start, and when they tried, it felt either too emotional, too overwhelming, or too cold.

We wanted to explore ways to make end-of-life planning feel more like a reflection of who someone is, not just a checklist of logistics.

WHY NOT START WITH AN APP?
WHY NOT START WITH AN APP?

At first, we imagined Life After Life as a simple digital tool you could use on your phone. But after really listening to the people we were designing for, we discovered something important:

Approachable for Older Adults

Approachable for Older Adults

For people in their 60s–80s, something they can hold and flip through just feels easier.

Brings People Together

Brings People Together

A physical product lets families sit down, share, and reflect together at their own pace.

Gives Space to Reflect

Gives Space to Reflect

Planning takes time; physical products allow thoughtful conversations before decisions.

DESIGN SOLUTIONS
DESIGN SOLUTIONS

Because of that, our design process highlighted the need for a multi-layered approach and a toolkit you can hold, share, and grow with: a card deck, a planning book, and one day, a journey to the forest. Each piece serves a different role:

DISCOVER

The forest offers a space to reconnect with nature and legacy

ENGAGE
ENGAGE
ENGAGE

The card deck sparks meaningful conversation with loved one

LEARN
LEARN
LEARN

Chap.1 of the book helps users explore eco-friendly options

Chap.1 of the book helps users explore different eco-friendly options

REFLECT
REFLECT
REFLECT

Chap.2 guides user to reflect what legacy they want to leave behind

Chap.2 guides user to reflect what legacy they want to leave behind

DECIDE
DECIDE
DECIDE

Chap.3 helps users deciding and finalizing their wishes

Chap.3 helps users deciding and finalizing
their wishes

Use-Case Scenario
Use-Case Scenario
Use-Case Scenario
Use-Case Scenario

To ensure our new design proposal actually works, including the Brochure, Card Deck, and Guidebook—we tested them in a use-case scenario to evaluate their functionality and user experience. The scenario featured:

  • Tim: A son looking to help his mom plan her end-of-life arrangements.

  • Tracy: Tim’s mom, who wants to prepare in advance.

To ensure our new design proposal actually works, including the Brochure, Card Deck, and Guidebook—we tested them in a use-case scenario to evaluate their functionality and user experience. The scenario featured:

  • Tim: A son looking to help his mom plan her end-of-life arrangements.

  • Tracy: Tim’s mom, who wants to prepare in advance.

To ensure our new design proposal actually works, including the Brochure, Card Deck, and Guidebook—we tested them in a use-case scenario to evaluate their functionality and user experience. The scenario featured:

  • Tim: A son looking to help his mom plan her end-of-life arrangements.

  • Tracy: Tim’s mom, who wants to prepare in advance.

Tim discovers a brochure at the library introducing a toolkit for end-of-life planning.

Tim discovers a brochure at the library introducing a toolkit for end-of-life planning.

Tim discovers a brochure at the library introducing a toolkit for end-of-life planning.

He decides to get the toolkit to help start a conversation with his mom.

He decides to get the toolkit to help start a conversation with his mom.

He decides to get the toolkit to help start a conversation with his mom.

Tim and his mom, Tracy, uses the card deck to break the ice and make end-of-life planning easier to discuss.

Tim and his mom, Tracy, uses the card deck to break the ice and make end-of-life planning easier to discuss.

Tim and his mom, Tracy, uses the card deck to break the ice and make end-of-life planning easier to discuss.

The book helps Tracy reflects on her life and the legacy she wants to leave behind.

The book helps Tracy reflects on her life and the legacy she wants to leave behind.

The book helps Tracy reflects on her life and the legacy she wants to leave behind.

She learns about sustainable funeral methods and considers her preferences.

She learns about sustainable funeral methods and considers her preferences.

She learns about sustainable funeral methods and considers her preferences.

Using the book’s checklist, she finalizes her decisions for a meaningful, eco-friendly plan.

Using the book’s checklist, she finalizes her decisions for a meaningful, eco-friendly plan.

Using the book’s checklist, she finalizes her decisions for a meaningful, eco-friendly plan.

They contact and meet with the funeral service provided in the book to discuss detailed plan.

They contact and meet with the funeral service provided in the book to discuss detailed plan.

They contact and meet with the funeral service provided in the book to discuss detailed plan.

With Tim’s help and the toolkit, she creates a thoughtful plan for the future, finding peace in being prepared for what lies ahead.

With Tim’s help and the toolkit, she creates a thoughtful plan for the future, finding peace in being prepared for what lies ahead.

With Tim’s help and the toolkit, she creates a thoughtful plan for the future, finding peace in being prepared for what lies ahead.

After his mom’s passing, the family treasures the legacy book, finding comfort in her words and memories.

After his mom’s passing, the family treasures the legacy book, finding comfort in her words and memories.

After his mom’s passing, the family treasures the legacy book, finding comfort in her words and memories.

  1. 🚌 DISCOVERY

The bus tour to the forest, designed for elders, families, and care homes to visit a place where death and life meet.

In this Memorial National Forest, donated soil from human composting nourishes trees and native landscapes.
Visitors walk through winding paths, and learn more about sustainable funeral alternatives.

Inside the Visitor Center, visitor can explore:

  • Interactive exhibits on green burial methods

  • A welcoming Death Café, where death doulas host open, gentle conversations

  • A holographic forest map, where families can locate trees nurtured by their loved one’s soil

  • A Memory Room to view photos, messages, or videos on anniversaries

2. 🎴 ENGAGE

During the visit, visitor are introduced to the card deck, which offers a gentle way to open up about the topic with loved ones. Designed for families and care homes, the deck moves through three tiers of depth:

“How Deep Can You Get?” Card Deck
“How Deep Can You Get?” Card Deck

1 feet under
Playful, lighthearted questions

1 feet under
Playful, lighthearted questions

1 feet under
Playful, lighthearted questions

3 feet under
Reflective prompts about values and life

3 feet under
Reflective prompts about values and life

3 feet under
Reflective prompts about values and life

3 feet under
Reflective prompts about values and life

6 deep under
Questions about end-of-life preferences

6 deep under
Questions about end-of-life preferences

6 deep under
Questions about end-of-life preferences

3. 📘 Learn
(Chapter 1 of the Guidebook)

Invites readers to explore sustainable funeral options through playfully, thought-provoking questions.

We turned facts into a pop-quiz-style experience that surprises and informs:

The chapter then walks through sustainable funerals key concepts like:

4. 🪞 Reflect
(Chapter 2 of the Guidebook)

This chapter invites users to pause and think through what matters most to them.

It includes gentle journaling prompts and space for personal notes, helping users build clarity through self-awareness.

5. 📝 Decide
(Chapter 3 of the Guidebook)

Finally, users are guided through recording their wishes:

  • Burial method

  • Ceremony preferences

  • Messages for loved ones

  • Special requests or rituals

This section is practical, empowering, and designed to be shared — so families feel supported and decisions feel aligned with the person they’re honoring.

📝 My Takeaways

Meet the team: Adeline + Kim

We found ourselves navigating tender ground

Designing for something as personal as end-of-life planning wasn’t easy, it asked us to be more patient, and more thoughtful. We realized our role wasn’t to give answers, but to gently guide people through an emotional journey.

We broke out of the screen

Instead of defaulting to a digital app, we explored tangible tools, a card deck and a guidebook. These formats helped families ease into hard conversations, offering small, interactive moments or slower reflections that could unfold over time.

We learned to trust each other

With the pace moving fast, we had no choice but to communicate clearly, make quick decisions, and support one another. The pressure actually brought out the best in our collaboration.

We came out changed

By the end, we weren’t just better at design. We were better at listening, holding space, and thinking about how products can meet people where they are, especially in life’s most vulnerable moments.

Wanna collaborate? Let's Chat!
I am currently looking for a team where I can take part, learn from, and become a better designer (/human).

© 2025 Kim Au Le

Wanna collaborate?
Let's Chat!
I am currently looking for a team where I can take part, learn from, and become a better designer (/human).

© 2025 Kim Au Le

Wanna collaborate? Let's Chat!
I am currently looking for a team where I can take part, learn from, and become a better designer (/human).

© 2025 Kim Au Le

Wanna collaborate? Let's Chat!
I am currently looking for a team where I can take part, learn from, and become a better designer (/human).

© 2025 Kim Au Le